WHAT IT IS AND WHY IT MATTERS

A well-defined B2B customer persona enables you to build meaningful relationships.Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. The Basics of B2B Buyer ProfilesA B2B customer persona is a semi-fictional representation of your ideal business client based on real data and market res

From accounting and IT to marketing and HR, business services help streamline processes across all sectors.Understanding the types and value of business services can help you make better decisions. What Are Business Services? They are usually non-tangible and don’t involve producing a physical product, but they add significant impact.Examples in